# Profound vs Peec AI for Engine Coverage, Evidence and Cost

Profound and Peec AI compared on the engines each plan tracks, the answer evidence they show, how the data gets out and what really drives the bill, with picks by team.

Profound and Peec AI both track how a brand shows up in AI answers, but they sell that tracking in very different ways. Here is the short version before the detail.

- Peec AI fits most in-house teams, with published self-serve tiers and unlimited users.
- Profound fits enterprises needing crawler analytics, ChatGPT Shopping data or up to nine engines.
- Both capture answers from each assistant's user interface, not model APIs.
- Judge either on visibility share across many prompts, not daily rank moves.

These picks apply to teams buying for their own brand. Agencies should compare the two vendors' credit-based agency plans instead, covered in the pricing section. Capabilities below are as each vendor states them for a given plan, so confirm the features on the exact plan you would buy.

## How We Compared Profound And Peec AI

This comparison scores Profound and Peec AI on the same four buyer needs, namely the AI engines each tracks on the plan you would actually buy, the answer evidence each shows, how you get the data out, and what drives the bill.

[AI search visibility](https://growthtribune.com/search-ai-visibility/ai-search-visibility/) is how often, and how well, a brand appears in answers from assistants such as ChatGPT, Gemini and Google AI Overviews. Both tools measure it by running a set of prompts through those assistants and recording what comes back.

The basis for every claim here is each vendor's documentation and pricing pages, independent studies of how AI answers behave, and patterns on review platforms. Two kinds of statement run through the post:

- **Verified:** A difference that appears on a vendor page, in vendor documentation or in a named study. Where a capability rests only on the vendor's own marketing, the post says "vendor states".
- **Judgement:** Our reading of what a difference means for a buyer. These are labelled as our view.

Three other platforms appear later as reference points, not contenders. Scrunch, LLMrefs and Conductor show what the market offers when neither Profound nor Peec AI fits.

> **Note:** Both vendors publish their own head-to-head pages about each other. Those pages are useful for spotting claimed differences, but each describes the rival in its own terms, so this comparison relies on what each vendor says about itself.

## Profound Vs Peec AI At A Glance

Profound and Peec AI both capture AI answers from the consumer interface rather than model APIs, so the real split is commercial. Profound gates its widest engine set and data access behind an Enterprise contract, while Peec AI publishes self-serve tiers with unlimited users.

**Profound vs Peec AI at a glance**

| Tool | Free plan | G2 rating | Starting price | Buying path | Standout |
| --- | --- | --- | --- | --- | --- |
| Profound | No | 4.5/5 (1,137 reviews) |  | Trial, then Enterprise demo | Crawler analytics, prompt volumes |
| Peec AI | No | 4.7/5 (21 reviews) | From $80 per month, billed annually | Published self-serve tiers | Looker connector, unlimited users |

The verified headline difference is how each one is bought. Profound's brand pricing tab shows a trial tier and a custom Enterprise tier reached through "Get a Demo", with no self-serve paid brand plan between them. Peec AI lists Starter, Pro and Advanced tiers that a team can buy without a sales call, plus a custom Enterprise plan.

Data collection is not a differentiator. Profound says it captures responses from the browser experience of each assistant, and Peec AI's documentation describes daily UI scraping that behaves like a real user.

In our judgement, Profound sells depth on an enterprise contract, and Peec AI sells breadth of access on published tiers. Seats follow the same pattern. Peec AI gives unlimited users on every self-serve tier, and Profound's trial has unlimited seats, with SSO and dedicated support kept for Enterprise.

## Profound In Practice

Profound is built for enterprise teams that want AI visibility tracking, AI crawler analytics and content agents in one contract, and its broadest engine coverage and data exports sit on the Enterprise tier.

**Profound**

Profound is an AI marketing platform that shows marketing and AEO teams what customers ask AI assistants and how their brand appears in the answers. It combines answer tracking, prompt research, AI crawler analytics, shopping data and content agents. Its buyers are mostly large brands and the agencies that serve them.

**Verdict:** Profound is the deeper platform of the two for enterprise brands, and the harder one to buy without a sales cycle.

**What It Does:** Profound covers answer tracking, Prompt Volumes and Conversation Explorer, Agent Analytics for AI crawlers, ChatGPT Shopping data and in-platform Agents. Profound says it serves more than 700 enterprise brands and large agencies, including over 10% of the Fortune 500, and names Target, Walmart, Figma, MongoDB, Ramp and U.S. Bank. The company was founded in New York in August 2024 and lists a $96M Series C led by Lightspeed in February 2026 at a $1 billion valuation (vendor states).

**Data Collection:** Profound states that it captures responses from the browser consumer experience of each AI assistant rather than from model APIs.

**Engines:** The trial tier tracks three answer engines (ChatGPT, Gemini and Google AI Overviews) in one language and one region. Enterprise tracks up to nine, adding Perplexity, Google AI Mode, Microsoft Copilot, DeepSeek, Anthropic Claude and Exa Search, with custom prompt counts, languages and regions (documented on the pricing page).

**Standout Features:**

- **Agent Analytics:** Collects AI crawler requests at the CDN or server level and links crawler activity to AI-referred human visits through GA4. Listed integrations include Akamai, AWS, Cloudflare, Fastly, Google Cloud Platform, Netlify, Vercel and WordPress, with unlimited domains (vendor states).
- **Prompt Volumes:** Shows what people ask AI assistants, drawn from a consented conversation dataset Profound says it updates weekly. Profound puts the dataset at more than 1.3 billion real user queries, with over 170 million new prompts a month (the vendor's own figure).
- **Agents:** A content workflow inside the platform that runs from brief to draft, optimisation and publishing, plus Aim, a background agent that prioritises weekly marketing work (vendor states).

**Cost Drivers:** Profound's plans appear in the pricing table in the pricing section below. What moves a real bill is the prompt count, the number of engines, AI Marketer credits (limited on the trial and custom on Enterprise), and the items Profound keeps for Enterprise, which include ChatGPT Shopping, Prompt Volumes history and CSV or JSON exports.

**Limitations:** For a brand, the self-serve path ends at the trial. SE Ranking, a competing vendor, notes in its comparison that the trial has no export or historical tracking, so a brand that wants trend lines and data out has to move to an Enterprise contract through a sales conversation.

**Best Fit:** In our judgement, Profound suits enterprise marketing teams that already run procurement for martech, want crawler-to-referral analytics tied to GA4, or sell through ChatGPT Shopping. It suits less well a small team that wants to buy, set up and report within a week.

## Peec AI In Practice

Peec AI is a self-serve AI visibility tracker from Berlin that runs prompts daily through each engine's user interface and gives every seat on a plan access, which makes it the easier of the two to roll out across a marketing team.

**Peec AI**

Peec AI is an AI search analytics platform for marketing teams and agencies. It tracks how visible a brand is in AI answers, where it sits against competitors, the sentiment of the mention and the sources the models cite. Recommended next steps come through its Actions feature.

**Verdict:** Peec AI is the faster of the two to buy and roll out, with a hard cap on engines per self-serve plan as the main trade-off.

**What It Does:** Peec AI reports four core metrics. Visibility shows how often the brand is mentioned, Position shows where it ranks against other brands, Sentiment scores the mention from 0 to 100, and Sources lists the sites and pages models reference. Peec Actions turns those into prioritised recommendations across owned pages, editorial coverage, reference sites and UGC communities. Peec AI says it has more than 3,000 marketing teams, brands and agencies as customers, naming Zalando, Hugo Boss, TUI, Wix and Squarespace, and reports about $29M raised, including a $21M Series A led by Singular in November 2025 (vendor states).

**Data Collection:** Peec AI's documentation says it runs prompts daily using UI scraping that interacts with each platform as a real user does, because API responses often differ from what users see.

**Engines:** Each self-serve tier tracks three models. Further models, including ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini, are add-ons billed annually, and Enterprise covers up to 13 LLM models (documented on the pricing page).

**Standout Features:**

- **Unlimited users:** Every self-serve tier includes unlimited users, so a whole marketing team can log in without seat maths.
- **Reporting access:** Data leaves Peec AI through exports, a Looker Studio connector (from Advanced) and an MCP server (vendor states).
- **Gap analysis:** Competitor benchmarking, source and citation gap analysis, query fan-outs, and crawlability with crawl insights (vendor states).

**Cost Drivers:** Peec AI's plans appear in the pricing table in the pricing section below. Spend scales with prompts (50 on Starter, 150 on Pro, 350 on Advanced), projects (one, two and five), extra models bought as annual add-ons, and, for agencies, daily per-model credits. Annual billing carries a 15% discount.

**Limitations:** Three models per self-serve plan is a real ceiling for a team whose buyers spread across many assistants. SE Ranking, a competing vendor, also notes that Peec AI's agency pricing is credit-based (one credit per prompt, per model, per day, with a minimum per project), which makes the bill hard to estimate before signing, and that Starter lacks the Data Studio connector.

**Best Fit:** In our judgement, Peec AI suits in-house SEO and content teams that want to start tracking this month, share dashboards with the whole team and report in Looker Studio. It suits less well a brand that needs Claude, Copilot and Perplexity on day one without paying for add-ons.

## Which AI Engines Do Profound And Peec AI Track?

On self-serve plans Peec AI tracks three AI models of your choice per plan, while Profound tracks three engines on its trial and up to nine, including Claude, Copilot and DeepSeek, on Enterprise. Wider coverage on either tool costs more, through add-ons on Peec AI and a contract on Profound.

That makes "tracks every major engine" a question of which plan you buy, not of which vendor you pick. Here is how each engine is reached on each tool:

**How each engine is reached on each tool**

| Engine | Profound | Peec AI |
| --- | --- | --- |
| ChatGPT | Trial and Enterprise | Plan model or add-on |
| Gemini | Trial and Enterprise | Plan model or add-on |
| Google AI Overviews | Trial and Enterprise | Plan model or add-on |
| Google AI Mode | Enterprise | Plan model or add-on |
| Perplexity | Enterprise | Plan model or add-on |
| Microsoft Copilot | Enterprise | Plan model or add-on |
| Anthropic Claude | Enterprise | Paid model upgrade |
| DeepSeek | Enterprise | Paid model upgrade |

Profound's Enterprise list also includes Exa Search. Peec AI's paid model upgrades also include Grok, Qwen and Mistral, and its Enterprise plan reaches up to 13 LLM models.

**Profound:** The trial fixes the three engines for you, namely ChatGPT, Gemini and Google AI Overviews. Everything else on the list of nine sits on Enterprise, alongside custom languages and regions. The trial runs in one language and one region.

**Peec AI:** Each self-serve plan lets you choose three models. Adding a fourth means an add-on billed annually and priced on the prompt volume of your plan, so the cost of an extra engine grows with the plan you are on. Claude and DeepSeek are paid upgrades rather than standard picks.

**Decision rule:** Work out which assistants your buyers use before comparing features. Then do the following:

1. List the engines your buyers rely on, in order of importance.
2. If three engines cover them, both tools work, and Peec AI's self-serve tiers are the quicker route.
3. If you need four to six engines, price Peec AI's add-ons against an Enterprise quote from Profound.
4. If you need Claude, DeepSeek or Exa Search tracked alongside the Google surfaces, Profound Enterprise lists all of them in one tier, and Peec AI treats Claude and DeepSeek as paid upgrades.

In our judgement, the engine count is the first number to settle, because on both tools every engine beyond the first three moves you to an add-on or a contract.

## Profound Vs Peec AI Features

The deepest feature gap between Profound and Peec AI is AI crawler analytics. Profound collects crawler requests at the CDN or server level and links them to AI-referred visits in GA4, while Peec AI focuses on prompts, sources and recommended actions.

**Profound vs Peec AI features**

| Feature | Profound | Peec AI |
| --- | --- | --- |
| Answer evidence | Brand presence in answers | Visibility, position, sentiment, sources |
| Prompt research | Prompt Volumes, Conversation Explorer | Query fan-outs |
| AI crawler analytics | CDN or server level, GA4 | Crawlability and crawl insights |
| Shopping | ChatGPT Shopping on Enterprise | AI shopping tracking |
| Recommendations and content | Agents, AI Marketer, Aim | Peec Actions |
| Data out | CSV and JSON on Enterprise | Exports, Looker Studio, MCP |
| SSO | Enterprise | Enterprise |

Each row below says whether the capability is documented (a pricing page or product documentation) or vendor-stated (the vendor's own marketing or comparison material).

**Answer evidence:** Peec AI names four metrics, namely Visibility, Position, Sentiment (0 to 100) and Sources (vendor states). Profound describes its core as showing how a brand appears in AI answers across the engines on your plan. Peec AI reports Position directly, and the reliability section explains why position deserves less weight than visibility share on any tracker.

**Prompt research:** Profound's Prompt Volumes and Conversation Explorer show what people ask AI assistants, from a consented dataset of more than 1.3 billion queries by Profound's count (vendor states). Peec AI offers query fan-outs, which expand a topic into the related questions an assistant might run (vendor states). In our judgement, Prompt Volumes is the stronger tool for choosing which prompts to track, while fan-outs help you cover a topic you already know matters.

**AI crawler analytics:** Profound's Agent Analytics works at the CDN or server level, with integrations for Akamai, AWS, Cloudflare, Fastly, Vercel and others, and ties crawler hits to AI-referred human traffic through GA4 (vendor states). Peec AI lists crawlability and crawl insights (vendor states). Profound's comparison page says Peec AI has no CDN- or server-level crawler monitoring, and Peec AI's own materials list crawl insights, so the two vendors describe crawler coverage differently.

**Shopping:** Profound offers ChatGPT Shopping data on Enterprise, and its trial excludes it (documented on the pricing page). Peec AI lists AI shopping tracking among its capabilities (vendor states). Retail teams should ask both vendors for a sample report on their own products.

**Recommendations and content:** Profound Agents run a content workflow from brief to published page inside the platform, AI Marketer works on credits, and Aim prioritises weekly marketing work (vendor states). Peec Actions gives prioritised recommendations across owned pages, editorial coverage, reference sites and UGC communities (vendor states). In our judgement, Profound suits a team that wants the tool to produce content, and Peec AI suits a team that already has writers and wants a to-do list.

**Data out:** Profound keeps CSV and JSON exports and Prompt Volumes history on Enterprise (documented on the pricing page). Peec AI offers exports, a Looker Studio connector from Advanced and an MCP server (vendor states). For a team that reports in Looker Studio, that connector is the practical difference.

**Seats and access:** Peec AI includes unlimited users on every self-serve tier. Profound's trial has unlimited seats, and SSO through SAML or OIDC, role-based permissions and dedicated support sit on Enterprise (documented on the pricing page). Peec AI offers SSO on Enterprise.

> **Tip:** Vendor head-to-head pages describe the rival's features in the least flattering terms. Before you sign, ask each vendor to show the exact feature you need on the exact plan you would buy.

## Profound Vs Peec AI Pricing

Peec AI publishes self-serve tiers that scale with prompts, projects and extra models, while Profound shows brands a trial and a quoted Enterprise tier, so the cheaper tool depends on how many engines and prompts you need tracked.

**Profound pricing**

| Plan | Price | Billing | Notes |
| --- | --- | --- | --- |
| Agency Enterprise (agency tab) | Custom pricing | per custom |  |
| Agency Growth (agency tab) | Custom pricing | per custom |  |
| Enterprise | Custom pricing | per custom |  |
| Trial | Custom pricing | per custom |  |

**Peec AI pricing**

| Plan | Price | Billing | Notes |
| --- | --- | --- | --- |
| Starter | $95 | per month |  |
| Pro | $245 | per month |  |
| Advanced | $495 | per month |  |
| Enterprise | Custom pricing | per custom |  |

**How Profound is bought:** Profound's pricing page has separate tabs for brands and agencies. The brand tab lists a trial tier and a custom Enterprise tier reached through "Get a Demo", with no self-serve paid brand plan. The agency tab's FAQ names a self-serve Agency Growth plan with 400 AI Marketer credits per month for each client workspace. ChatGPT Shopping, Prompt Volumes history and exports are Enterprise items, so a brand that needs any of them should go straight to a quote.

**How Peec AI is bought:** Peec AI's tiers step up by prompts (50, 150 and 350), projects (one, two and five) and features, with multi-country tracking and the Looker Studio integration arriving on Advanced. Extra models are add-ons billed annually and priced on the prompt volume of your plan, and annual billing carries a 15% discount. Enterprise adds custom prompt counts, daily or weekly tracking, unlimited projects, SSO and up to 13 models.

**Agency pricing on both:** Peec AI's agency plans run on credits, one per prompt, per model, per day, with a minimum per project, which SE Ranking notes makes the bill hard to estimate before signing. Profound's Agency Growth plan meters AI Marketer credits per client workspace, and SE Ranking reports that those workspaces track three engines.

> **Warning:** Many comparison pages still quote Profound entry-plan prices that its brand pricing tab no longer shows. Price the configuration you need from each vendor rather than relying on a figure from a third-party article.

**Worked decision rule:** The real cost of any AI visibility tracker follows one formula. Daily answer captures equal prompts × engines, and the monthly load is that figure × runs per month × projects. Here is how the published configurations compare:

**Daily answer captures by configuration**

| Configuration | Prompts | Engines | Daily captures |
| --- | --- | --- | --- |
| Profound trial | 50 | 3 | 150 |
| Peec AI Starter | 50 | 3 | 150 |
| Peec AI Pro | 150 | 3 | 450 |
| Peec AI Advanced | 350 | 3 | 1,050 |

On Peec AI's agency credits, 50 prompts on three models use 150 credits a day for one project, or about 4,500 in a 30-day month. Add a fourth model and that rises to 200 a day. On either tool, adding an engine raises the load by a full prompt set, so the engine count is usually the biggest lever on the bill.

In our judgement, a team that needs three engines and fewer than 350 prompts will find Peec AI the simpler and more predictable spend. A team that needs six or more engines, exports and history should get a Profound Enterprise quote and compare it with Peec AI Advanced plus add-ons or Peec AI Enterprise.

## How Reliable Is AI Visibility Data From Either Tool?

AI answers change from run to run. In a [SparkToro and Gumshoe study of nearly 3,000 runs](https://searchengineland.com/ai-recommendation-lists-rarely-repeat-study-468076) the same brand list repeated in fewer than 1 in 100 answers, so a tracker's visibility share across many prompts is a sounder signal than its rank position, on Profound and Peec AI alike.

**<1 in 100 runs** (2026, 600 volunteers, 12 prompts, nearly 3,000 runs): The same brand list repeated in fewer than 1 in 100 runs of identical prompts through ChatGPT, Claude and Google's AI, and the same list in the same order in about 1 in 1,000. Source: [AI recommendation lists repeat less than 1% of the time: Study](https://searchengineland.com/ai-recommendation-lists-rarely-repeat-study-468076).

The study, by Rand Fishkin of SparkToro and Patrick O'Donnell of Gumshoe.ai, had 600 volunteers run 12 identical prompts through ChatGPT, Claude and Google's AI. Position in the answers was unstable. Visibility percentage, meaning how often a brand appears across many prompts and runs, held up better, and some brands appeared in 60% to 90% of responses for an intent while their position shifted.

Two more findings help when you set up either tool:

- Rephrasings of the same intent surfaced similar brand sets, so a prompt set built around intents is more stable than one built around exact wording.
- Smaller markets were more stable than large ones, so a niche B2B category should show steadier numbers than a crowded consumer one.

**Data collection:** Both Profound and Peec AI capture answers from the consumer interface rather than model APIs. Peec AI's documentation explains that API responses often differ from what users see. The study's authors list whether APIs behave like real users as an open question. Both vendors capture from the interface.

**Why it matters:** AI answers are taking attention that links used to get. Pew Research Center analysed browsing data from 900 U.S. adults in March 2025 and found that [users who saw a Google AI summary clicked a traditional result in 8% of visits](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/markdown), against 15% of visits without a summary. Links inside the summary were clicked in 1% of visits.

Data trust is also a stated concern for buyers. Conductor's own survey of more than 250 senior enterprise executives, a vendor-run survey rather than an independent one, found respondents named data quality and trustworthiness of AI visibility insights as their top technology challenge. The same survey reported that 94% plan to increase AEO and GEO investment in 2026.

**Decision rule:** Judge either tool on visibility share across enough prompts and runs, not on single-day rank moves. Report a weekly or monthly average to stakeholders, and treat a one-day jump in position as noise until the visibility share moves with it.

## Which Should I Choose, Profound Or Peec AI?

Choose Peec AI if you need several engines tracked for a whole marketing team on a published self-serve tier, and choose Profound if you need AI crawler analytics, ChatGPT Shopping data or up to nine engines and can sign an Enterprise contract. Agencies should compare both vendors' credit models first.

Pick by the situation that matches yours:

- **In-house team that wants wide seat access on a published tier:** Choose Peec AI. Unlimited users on every self-serve tier and three models per plan are documented on its pricing page, and add-ons extend coverage (verified).
- **Enterprise brand that needs crawler analytics tied to GA4, ChatGPT Shopping or nine engines:** Choose Profound, if you can run a procurement cycle. Those items sit on its Enterprise tier (verified), and Agent Analytics is a vendor-stated capability.
- **Team without a weekly owner for the dashboard:** Start with Peec AI's self-serve option. A tool nobody reviews returns nothing, and a smaller commitment is easier to stop (judgement).

For agencies managing many clients, compare Profound's Agency Growth plan, which meters AI Marketer credits per client workspace, with Peec AI's daily per-model credits (verified). Model a typical client's prompts and engines on both before signing. Our roundup of [AI visibility tools for agencies](https://growthtribune.com/best-ai-visibility-tools-for-agencies/) covers client separation, seats and reporting in more depth.

For B2B SaaS teams tying AI visibility to pipeline, the deciding question is whether you need crawler-to-referral analytics. If proving that AI crawlers and AI-referred visits lead to demos matters to your board, Profound's GA4-linked Agent Analytics is the reason to pay for Enterprise (judgement). If share of voice across buyer-intent prompts is enough, Peec AI covers it. The guide to [AI visibility tools for B2B SaaS](https://growthtribune.com/best-ai-visibility-tools-for-b2b-saas/) goes further on prompt sets and pipeline measurement.

**Verdict.** For most in-house marketing teams, Peec AI is the better first buy, because it can be bought, rolled out to every seat and connected to Looker Studio without a sales cycle. Profound is the stronger choice when crawler analytics tied to GA4, ChatGPT Shopping data, exports with history or up to nine engines are requirements, and the team can sign an Enterprise contract. Either way, judge the tool on visibility share across many prompts, not daily rank moves.

## How To Switch Between Profound And Peec AI

Before moving between Profound and Peec AI, export your tracked prompts and history, because Profound keeps exports and history on Enterprise and the new tool starts its trend lines from zero.

Work through these steps in order:

- [ ] Export prompt lists, results and history from the current tool (Profound exports sit on Enterprise; Peec AI offers exports and a Looker Studio connector)
- [ ] Rebuild the prompt set on the new tool around intents rather than exact wording
- [ ] Recreate the engine list and confirm the new plan covers every engine you tracked
- [ ] Map seats and projects (Peec AI projects run one, two or five on self-serve tiers)
- [ ] Reconnect analytics, including GA4 if you move to Profound for crawler and referral data
- [ ] Run both tools in parallel long enough to compare visibility share, not rank

The parallel run matters most. Because AI answers rarely repeat, two tools will never show identical numbers on a given day. Compare visibility share across the full prompt set over several weeks, and expect position to differ.

Plan the reporting break too. Stakeholders who see a new dashboard with a fresh trend line will ask why the numbers changed, so keep the exported history next to the new data for the first reporting cycle.

## AI Visibility Platform Comparison Beyond Profound And Peec AI

Scrunch, [acquired by Sitecore in June 2026](https://agilebrandguide.com/sitecore-acquires-scrunch-to-help-brands-influence-discovery-and-buying-decisions-in-the-ai-search-era/), suits teams that want persona-level monitoring and an agent-ready version of their site, while LLMrefs tracks keywords across ten engines and Conductor adds AI answers to an enterprise SEO suite.

- Scrunch: Persona and region filtering, agent-ready pages
- LLMrefs: Keyword-based tracking across ten engines
- Conductor: AI answers inside an enterprise SEO suite

**Scrunch:** Sitecore announced on June 3, 2026 that it acquired Scrunch, which now presents as "Scrunch, a Sitecore Company" and says 500+ brands and agencies use it. Scrunch monitors presence, position and sentiment across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews, filtered by topic, persona, model and region. Its Agent Experience Platform (AXP) serves machine-readable pages to AI agents, and a real-time feed shows AI bot crawling with fixes when bots cannot crawl (vendor states). On G2's comparison page, Scrunch reviewers most often praise ease of use and insights and most often complain about data and platform limitations. The ownership change is worth weighing for roadmap and contract terms. It suits teams already on Sitecore or those that need persona-level views.

**LLMrefs:** LLMrefs tracks keywords rather than single prompts, generating fan-out prompts and aggregating results across ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek. Its All in One plan tracks 500 prompts with weekly refreshed reports, citation tracking, unlimited team members and projects, CSV export and prompt volume estimates (vendor states). Weekly refreshes trade daily detail for breadth. It suits SEO teams that think in keywords and want many engines on one plan.

**Conductor:** Conductor's AI Search Performance tracks ChatGPT (Auto and Search modes), Gemini, Google AI Mode, Google AI Overviews and Perplexity, measuring mentions, citations, sentiment and market share against competitors by persona and intent (documented). Its plans are not seat-based. AI Search Credits come per year, 2,500 on Growth and 2,500+ on Enterprise, and Essentials lists none, so AI tracking volume rather than headcount drives the bill. It suits enterprises that want AI answers inside the SEO suite they already run.

For a wider view across five platforms, see our guide to the [best AI visibility platforms](https://growthtribune.com/best-ai-visibility-platforms/).

## Frequently Asked Questions

**Do Profound and Peec AI use the same data collection method?**

Yes, both Profound and Peec AI capture answers from each assistant's consumer interface instead of model APIs, which keeps results closer to what a real user sees. Profound says it captures responses from the browser experience, and Peec AI's documentation describes daily UI scraping because API responses often differ from what users see.

**Can I track Claude with Peec AI?**

Yes, but not as a standard pick. Peec AI lists Claude among its paid model upgrades, alongside DeepSeek, Grok, Qwen and Mistral, and its Enterprise plan covers up to 13 LLM models. Budget for Claude as an extra on top of the three models that each self-serve plan includes.

**Does Profound work for agencies?**

Yes. Profound's pricing page has a separate agencies tab, and its FAQ names a self-serve Agency Growth plan with 400 AI Marketer credits per month for each client workspace. SE Ranking, a competing vendor, reports that Agency Growth client workspaces track three engines, so confirm the engine count before you pitch it to clients.

**How many prompts should I track?**

Track enough prompts to measure visibility share rather than single answers. The SparkToro and Gumshoe study found position unstable but visibility percentage steadier across many prompts and runs. Peec AI's self-serve tiers step from 50 to 150 to 350 prompts, and Profound's trial tracks 50, a practical starting range for one brand.

## Sources

- [AI recommendation lists repeat less than 1% of the time: Study](https://searchengineland.com/ai-recommendation-lists-rarely-repeat-study-468076), searchengineland.com
- [Google users are less likely to click on links when an AI summary appears in the results](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/markdown), pewresearch.org
- [Sitecore Acquires Scrunch to Help Brands Influence Discovery and Buying Decisions in the AI-Search Era](https://agilebrandguide.com/sitecore-acquires-scrunch-to-help-brands-influence-discovery-and-buying-decisions-in-the-ai-search-era/), agilebrandguide.com

---
Source: https://growthtribune.com/profound-vs-peec-ai-which-fits-your-team/