# RB2B vs Leadfeeder: Which Fits Your Workflow?

RB2B names individual US visitors and Leadfeeder names visiting companies from Europe-hosted data. Compare identity level, geography, workflows after a match, GDPR fit and each bill's meter.

RB2B and Leadfeeder both tell a sales team who is on the website, but they answer different questions. RB2B tries to name the person. Leadfeeder names the company. Which one fits depends on where your traffic comes from and what your team does after a match.

- Pick RB2B over Leadfeeder for US-heavy traffic where sales wants named people in Slack.
- Pick Leadfeeder for traffic across Europe and other regions where company accounts feed the CRM.
- RB2B names individuals for US visitors alone and falls back to company matches elsewhere.
- Leadfeeder identifies companies, then supplies contacts at those companies through credits.
- RB2B bills by monthly resolutions, while Leadfeeder bills by identified companies plus credits.

These picks apply to B2B teams whose website traffic is mostly business visitors and who act on alerts or CRM records within days, not months. Neither tool names all visitors, and person-level identification carries privacy obligations that differ by region. The right pick follows where your traffic comes from and what your legal team allows.

## RB2B Vs Leadfeeder Visitor Identification Platform Comparison

RB2B identifies individual people solely for visitors from the United States and falls back to company-level matches elsewhere, while Leadfeeder (the brand Dealfront adopted on 24 March 2026) identifies visiting companies, with all of its data hosted in Europe, and adds contacts at those companies through credits. That split shapes the rest of this comparison.

Both tools sit in the same category of [website visitor identification](https://growthtribune.com/website-conversion/visitor-identification/), and both install a tracking script on your site. What comes back after a visit is different. The table shows four things a buyer usually compares, next to each tool's free plan and free trial.

| Tool | Free plan | Free trial | Identity level | Person-level coverage | What the bill meters | Default destination |
| --- | --- | --- | --- | --- | --- | --- |
| RB2B | Yes | 7 days, no card needed | Person (US), company elsewhere | US visitors | Monthly resolutions | Slack or Teams alert |
| Leadfeeder | Yes | 14 days, no card needed | Company | No person-level identification | Identified companies plus credits | CRM sync and alerts |

Person-level coverage is the column that usually decides the choice. If most of your business traffic is American and your reps work from Slack, RB2B's named alerts carry most of its value. If your traffic is spread across Europe and other regions, RB2B's person-level feature applies to a smaller slice of visits, so the choice turns on company-level records, where Leadfeeder is built to work.

The billing column matters next. RB2B counts the visitors it resolves. Leadfeeder counts the companies it identifies and charges credits for contact data on its higher plans. Two teams with the same traffic can see very different bills from the two tools.

If you knew Leadfeeder under the Dealfront name, the product is the same. The company switched brands in March 2026, and its visitor product is now called Web Visitors. The picks by situation sit further down, under which tool is better for your team.

## How We Compared RB2B And Leadfeeder

This comparison judges RB2B and Leadfeeder on the same five buyer tasks, identifying visitors, qualifying them, routing them after a match, staying compliant and paying for usage, using each vendor's documentation and pricing pages alongside review-platform patterns from G2, Capterra and Trustpilot. Each task gets the same questions for both tools, in the same order.

The five tasks are these:

1. **Identify:** Who the tool names, and at what level.
2. **Qualify:** What a match record holds, and how far its accuracy claims can be trusted.
3. **Route:** Where a match goes next, whether Slack, Teams, a CRM or a sequencing tool.
4. **Comply:** What each vendor says about consent, data hosting and lawful basis.
5. **Pay:** The meter behind each bill, overage and the add-ons a realistic setup needs.

> **Note:** **Plan assumption:** A B2B team with one main website, a CRM (HubSpot or Salesforce) and a Slack or Teams workspace. Statements drawn from vendor documentation are written as facts. Picks and recommendations are labelled as our view. Match-rate figures are vendor claims and vary by traffic, and review-platform patterns are aggregates, not single reviews. Our Editorial Standards page sets out the wider process.

Where the two vendors make claims about each other, those claims are treated as marketing, not evidence. The pricing section explains why.

## RB2B Vs Leadfeeder Features And Identity Level

RB2B's core feature is person-level identification, returning a US visitor's name, job title, employer and professional background, whereas Leadfeeder identifies the visiting company and shows individual people when they identify themselves through a form or a tracked email. Identity level is the feature that splits the two tools, and most other differences follow from it.

### What RB2B Returns

RB2B matches a US visitor to a person. A person-level match returns the name and job title, the employer and company domain, the industry and company size, and professional background where available. RB2B says this data comes from LinkedIn and other publicly available professional databases.

When RB2B cannot match a person, it falls back to company-level identification. That fallback applies worldwide, so a visitor from Germany or Singapore still shows up as a company.

### What Leadfeeder Returns

Leadfeeder identifies the company behind a visit. It uses its own tracking script, reverse IP lookup, databases and machine learning to do so. Leadfeeder says it is generally not possible to know which person visited unless that person self-identifies, for example through a connected Mailchimp or ActiveCampaign campaign, a HubSpot form or a HubSpot chat.

Leadfeeder does show key contacts linked to each visiting company, drawn from public data. On the Activate and Scale plans, verified work emails, job titles and direct dials come through credits. These contacts are people who work at the visiting company. They are not the people who visited.

That distinction matters in practice. A Leadfeeder contact list for a visiting account is a list of likely buyers to research, while an RB2B person match is a claim about who was on the page.

**Identity level side by side**

| Question | RB2B | Leadfeeder |
| --- | --- | --- |
| Who is named | The US visitor, or the company elsewhere | The visiting company |
| What a record holds | Name, title, employer, company size, background | Company, visit activity, key contacts |
| How people are added | Person-level match on US traffic | Self-identification, or contacts bought with credits |

### Newer Leadfeeder Features

Leadfeeder's pricing page lists MCP access, real-time alerts and CRM sync from the Discover plan. From the Activate plan it adds CRM Automations, intent-signal filters and verified emails and phones. These extend what happens after a company match. They do not change the identity level.

For teams that want account data rather than named people, our guide to [company-level visitor identification tools](https://growthtribune.com/best-company-level-visitor-identification-tools/) compares Leadfeeder with four other company-level options.

**Our view:** If your sales motion starts from a named person and a quick message, RB2B's record is closer to what reps want. If it starts from an account list and research, Leadfeeder's company record and contact add-ons fit better.

## Does RB2B Work Outside The US And Where Leadfeeder Fits

RB2B's person-level identification is limited to visitors located in the United States, so a team whose business traffic comes mostly from Europe or Asia receives company-level matches from RB2B, the same identity level Leadfeeder provides from its Europe-hosted data. Outside the US, the two tools return the same kind of record.

### How RB2B Handles Non-US Traffic

RB2B states that person-level identification is available for visitors from the United States. Company-level identification is globally applicable and is used whenever person-level is unavailable. For non-US sessions, RB2B says it does not collect or transmit personally identifiable information.

RB2B also excludes visitors using VPNs, proxies or obfuscation tools from person-level tracking. That rule applies inside the US too, so some American visitors fall back to a company match or no match.

### Where Leadfeeder Fits

Leadfeeder describes itself as a company based in Europe, with all of its data hosted in Europe. It says its technology identifies companies, not individuals across the web.

Leadfeeder filters out traffic it reads as coming from internet service providers, because that traffic is not useful for prospecting. Visitors on home internet connections show up under their provider's name, and in some cases Leadfeeder can identify the company behind a home connection. Leadfeeder says company VPN visits from home workers can still be identified. Because of this filter, remote buyers on home broadband may not appear in the feed.

### A Decision Rule By Traffic Geography

Before choosing, pull your analytics and estimate what share of your business traffic comes from outside the US. The plan assumption here is a B2B site where most sessions come from work or company networks.

- **Mostly US traffic:** RB2B's person-level value applies to most visits.
- **Mixed US and non-US traffic:** RB2B's named alerts cover the US share, and both tools give company matches for the rest.
- **Mostly non-US traffic:** RB2B gives company matches for most visits, which is the same level Leadfeeder offers, so the choice turns on workflow, data hosting and the meter.

**Our view:** The more of your business traffic sits outside the US, the less of RB2B's person-level value you are paying for.

## How Accurate Is RB2B And Leadfeeder Matching

RB2B states that it identifies about 40 to 45% of qualified US traffic at person level, yet its own pricing page lists 15 to 20% coverage on the Pro plan and 35 to 45% on Pro+, so the share of visitors named depends on the plan bought. Leadfeeder publishes no match rate at all and filters out much home-connection traffic.

### RB2B's Two Coverage Figures

RB2B's support article claims it identifies and enriches approximately 40 to 45% of qualified US-based traffic at an individual level, plus an additional 30 to 35% at company level. Its pricing page gives different numbers. It lists contact-level and company-level coverage of 15 to 20% on Pro and 35 to 45% on Pro+, which uses what RB2B calls Premium Resolution with the Identity Graph Waterfall.

The two figures measure different things. The support article gives person-level and company-level shares of qualified US traffic separately, while the pricing page gives contact-level and company-level coverage combined, by plan. Both are vendor claims, and neither is an independent measurement.

### Leadfeeder's Position On Match Rates

Leadfeeder publishes no single identification rate. Its help article says rates vary by website, traffic, B2B or B2C focus and industry, and states, "We won't make up a rate as a one size fits all response."

Leadfeeder does state that it identifies over 4 million companies each week. That is a volume figure across all customers. It says nothing about the share of your own visitors it will match.

### What Reviewers Report

Review platforms show recurring patterns. Capterra reviews of Leadfeeder show recurring complaints about misidentified companies, irrelevant traffic and contacts who are not the right decision-makers. On G2's comparison of Lead Forensics and Warmly, Warmly's cons tags include Data Inaccuracy, a reminder that person-level matching is not error-free either.

**Our view:** Treat any headline match rate as a ceiling. The number that matters is the share of your known accounts each tool gets right.

> **Tip:** Before rolling out either tool, run it against a list of accounts you already know are visiting, such as current customers and open deals. Our protocol shows how to [test matches on your own accounts](https://growthtribune.com/original-study-visitor-match-accuracy-on-known-accounts/) and score what comes back.

## RB2B Vs Leadfeeder Integrations And What Happens After A Match

RB2B sends identified visitors to Slack or Microsoft Teams on all plans but reserves its HubSpot, Salesforce, Clay, Zapier and webhook integrations for the Pro and Pro+ plans, while Leadfeeder connects to HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Zoho and Slack. The integration list matters less than which workflow each tool makes easy.

### RB2B Integrations

RB2B pushes matches to Slack and Microsoft Teams on all plans. On Starter, those alerts carry LinkedIn URLs without business emails. Clay, HubSpot, Salesforce, Zapier, webhook, Apollo and CSV export, plus business emails, come with Pro and Pro+.

RB2B has announced additional contacts per ICP account for Pro+, listed as coming soon. It is not available yet, so it plays no part in this comparison.

### Leadfeeder Integrations

Leadfeeder lists integrations with HubSpot, Slack, Microsoft Dynamics, Pipedrive, Salesforce and Zoho CRM, plus Zapier to over 5,000 apps. Real-time alerts, CRM sync and MCP access start on the Discover plan. CRM Automations and verified emails and phones start on Activate.

### Three Workflows Compared

The table maps three common workflows to how each tool handles them. Cells marked as our view are judgement, not vendor statements.

**How each tool handles three post-match workflows**

| Workflow | RB2B | Leadfeeder |
| --- | --- | --- |
| Instant rep alert | Slack or Teams alert on all plans | Real-time alerts from Discover |
| CRM record creation | HubSpot or Salesforce on Pro and Pro+ | CRM sync from Discover, automations from Activate |
| Outbound sequence enrolment | Via Clay, Apollo, Zapier or webhook on Pro and Pro+ | Via Zapier or CRM automation, with credit-based contacts (our view) |

The pattern is clear. RB2B is built around the alert, with the CRM added on higher plans. Leadfeeder is built around the account record in the CRM, with alerts as one output. A team that wants reps messaging a named visitor quickly leans toward RB2B. A team whose pipeline runs on account records and assignment rules leans toward Leadfeeder.

Field mapping and duplicate rules decide whether either integration helps or clutters your CRM. Our playbook on how to [connect visitor identification to your CRM](https://growthtribune.com/how-to-connect-visitor-identification-to-your-crm/) covers permissions, matching and duplicate prevention for both tools.

## RB2B Vs Leadfeeder Pricing And What Drives Each Bill

RB2B charges by the number of visitors it resolves each month, with overage of 25 cents per resolution on its Pro and Pro+ plans, while Leadfeeder charges by the number of companies it identifies each month and adds credits for contact data on its Activate and Scale plans. The plan prices sit in the tables below.

**RB2B pricing**

| Plan | Price | Billing | Notes |
| --- | --- | --- | --- |
| Free | $0 | per month |  |
| Starter | $79 | per month |  |
| Pro | $149 | per month |  |
| Pro+ | $199 | per month |  |

### How RB2B's Meter Works

RB2B meters its plans by monthly resolutions. Overage costs 45 cents per resolution on Starter and 25 cents per resolution on Pro and Pro+. An additional-domains add-on, billed monthly, covers up to five domains on Pro and Pro+. RB2B's FAQ says volumes above 12,500 resolutions a month require contacting sales.

A realistic setup for a US team that wants matches in HubSpot or Salesforce needs Pro or above, because CRM integrations and business emails start there. A team running several sites adds the domains add-on.

**Leadfeeder pricing**

| Plan | Price | Billing | Notes |
| --- | --- | --- | --- |
| Lite | €0 | per month |  |
| Discover | €79 | per month, billed annually |  |
| Activate | €369 | per month, billed annually |  |
| Scale | €599 | per month, billed annually |  |
| Enterprise | Custom pricing | per custom |  |

### How Leadfeeder's Meter Works

Leadfeeder prices by identified companies per month. Activate and Scale add monthly credits, which Leadfeeder describes as usage units consumed when enrichment or activation actions run. Verified work emails, job titles and direct dials come through credits.

All Leadfeeder plans include unlimited users and unlimited tracked domains. The Lite tier has a monthly ceiling of 50,000 unique visitors and shows the last 100 companies. Monthly billing costs more than annual, and the pricing page labels annual billing "SAVE 30%".

A realistic setup for a team that wants contact data from Leadfeeder needs a credit plan, Activate or Scale. Budget for credits as well as the base plan, since contact lookups draw them down.

### Comparing The Two Bills Like For Like

The two meters count different things. RB2B counts people and companies it resolves, so a busy US site raises the bill. Leadfeeder counts companies, so many visits from one account cost the same as one, and seats and domains add nothing. For a team with many sites and many users, Leadfeeder's structure is simpler. For a small US team, RB2B's lower tiers keep the bill tied to how many visitors it names.

### Why Vendor Comparison Pages Mislead

Each vendor's comparison page quotes the other's price, and neither is a reliable guide. Leadfeeder's RB2B comparison gives an RB2B starting price that does not appear on RB2B's pricing page, undated and in US dollars against Leadfeeder's euro prices. RB2B's Leadfeeder-alternative page claims RB2B is "1/3 the cost of Leadfeeder" using undated dollar and euro figures. Read the two pricing pages, not the vendor comparisons.

Renewal terms deserve a check too. Automatic renewals with unclear cancellation windows are a recurring pattern in Capterra reviews of Leadfeeder, and some reviewers also find its pricing complicated for multiple domains.

For a plan-by-plan breakdown with worked monthly totals, see [RB2B's plans, limits and total cost](https://growthtribune.com/rb2b-pricing-plans-limits-and-total-cost/).

## Is Website Visitor Identification GDPR Compliant

Company-level visitor identification still processes personal data under EU law, because the Court of Justice of the European Union [held in the 2016 Breyer case that a dynamic IP address can be personal data](https://www.insideprivacy.com/international/cjeu-confirms-dynamic-ip-addresses-to-be-personal-data/), so Leadfeeder and RB2B customers in Europe need a lawful basis and a consent setup. Compliance depends on how each customer deploys the tool.

### What The Breyer Ruling Means

In Breyer v Bundesrepublik Deutschland (Case C-582/14), judged on 19 October 2016, the court held that a dynamic IP address can constitute personal data for a website operator. Visitor identification tools start from IP addresses. That puts company-level identification inside the scope of EU data protection law, not outside it.

### What RB2B Says

RB2B says, "Without consent, RB2B will not begin tracking." For non-US sessions it says it does not collect or transmit personally identifiable information, and it falls back to company-level matches. Its person-level identification is limited to US visitors, so person-level data on EU visitors is not part of its offer.

### What Leadfeeder Says

Leadfeeder says company-level identification is compatible with GDPR when done on a proper lawful basis. It describes itself as based in Europe, with all data hosted in Europe, and says it identifies companies, not individuals. Leadfeeder still processes IP data to make a company match, so the lawful basis is a decision the customer has to make and document.

### Whose Job Compliance Is

The practical consequence is that the vendor supplies the tool and the customer supplies the legal basis. Lead Forensics, one of the alternatives below, states this outright. It acts as a data processor and says customers are responsible for defining a lawful basis. The same logic applies to any visitor identification tool running on your site.

> **Warning:** Before installing either script on traffic from the EU or UK, agree the lawful basis with your legal team, add both tools to your consent banner and record what data each one processes. A tool that waits for consent identifies fewer visitors, so plan your match-rate expectations around your consent rate.

This section is general information, not legal advice.

## Which Is Better RB2B Or Leadfeeder For Your Team

Choose RB2B when most of your business traffic is from the United States and your reps act on named people in Slack, and choose Leadfeeder when your traffic spans Europe and other regions or your CRM workflow runs on company accounts. Each pick below is our view and states the setup it assumes.

### Picks By Situation

- **If most of your traffic is from the US and a small sales team works from Slack, pick RB2B.** Person-level alerts reach reps in the channel they already use. This assumes reps message named visitors within days.
- **If your traffic spreads across Europe and other regions, or your legal team rules out person-level data, pick Leadfeeder.** Its company-level matches need no person-level data, and its data is hosted in Europe. This assumes your team works account lists rather than single names.
- **If you run a CRM-first team that wants account records and contact enrichment in HubSpot or Salesforce, pick Leadfeeder on a credit plan.** If your traffic is mostly US, RB2B Pro also works, since its CRM integrations start on Pro. This assumes one system of record and assignment rules.
- **If you need both named US people and global accounts, run both.** The next section covers how to do that without duplicate records.

### Why Timing Favours Early Identification

Buyers decide early. [6sense's 2026 Global B2B Buyer Experience Report](https://martechedge.com/news/6sense-research-82-of-b2b-buyers-choose-their-pre-contact-favorite) surveyed 4,611 recent B2B buyers and found 82% chose their pre-contact favourite vendor. 6sense also found buying groups spent about 60% of a 10.3-month cycle in selection before contacting a seller. Identifying accounts before a form fill gives sales a chance to reach them while preferences are still forming.

### What G2 Users Report

On setup and fit, [G2's comparison of Leadfeeder, Snitcher and RB2B](https://www.g2.com/compare/dealfront-group-gmbh-leadfeeder-vs-snitcher-vs-rb2b) shows RB2B ahead on Ease of Use (9.4 against 8.9), Meets Requirements (8.7 against 8.2) and Quality of Support (8.9 against 8.7). G2 users also report a return on investment in about 5 months for RB2B against 19 months for Leadfeeder. These are G2 user-response subscores, not the overall star rating.

- Best for: US-heavy B2B traffic with reps working from Slack or Teams
- Best for: Small sales teams that act on named people quickly
- Not for: Teams whose business traffic is mostly outside the US
- Not for: Teams that need CRM sync on the entry plans

- Best for: Traffic spread across Europe and other regions
- Best for: CRM-first teams working from account records
- Not for: Teams that want named individual visitors
- Not for: Teams with mostly remote buyers on home connections

## Can You Use RB2B And Leadfeeder Together

RB2B and Leadfeeder can run side by side on one website, with RB2B naming US visitors in Slack and Leadfeeder writing company accounts to the CRM, provided one tool is set as the CRM writer and the consent banner covers both scripts. Running both means two scripts on the site, two meters to budget and a clear rule for where each kind of match goes.

The plan assumption is a team with meaningful traffic from both the US and other regions. A team with mostly US or mostly non-US traffic gets most of the value from one tool. The checks below are our view, built from what each vendor documents.

- [ ] Choose one tool as the CRM writer, since RB2B (Pro and Pro+) and Leadfeeder (from Discover) can both sync to HubSpot or Salesforce
- [ ] Route RB2B person alerts to Slack or Teams for reps
- [ ] Route Leadfeeder company accounts to the CRM for assignment
- [ ] Add both scripts to your consent banner and records of processing
- [ ] Budget for two meters, RB2B resolutions and Leadfeeder identified companies plus credits
- [ ] Review after a quarter whether the second tool still earns its place

## RB2B And Leadfeeder Alternatives Worth Comparing

Snitcher, Lead Forensics and Warmly cover the gaps RB2B and Leadfeeder leave, with Snitcher billing by identified companies and unlimited seats, Lead Forensics pricing by traffic with account-manager support, and Warmly bundling person-level identification with AI chat agents. Each is summarised on the same points as the main two.

- Snitcher: Company identification with unlimited seats and no per-integration fees
- Lead Forensics: Company identification with account-manager support and no published prices
- Warmly: Person and company identification bundled with AI chat and autopilot agents

### Snitcher

Snitcher identifies visiting companies through IP intelligence. Its Identity Layer links an email address to a visitor's past and future sessions when that visitor provides it through a form, a login or an email link click. Snitcher can gate this so it identifies a person after consent.

**Meter:** Snitcher's self-serve Platform plan is priced by unique companies identified per month. It charges no seat fees, includes all integrations (HubSpot, Salesforce, Pipedrive, Zoho, Dynamics, Attio, Close, Slack, Zapier and webhooks) with no per-integration fees, and handles overage by moving to a higher tier. Annual billing takes about 30% off the monthly price, and there are no long-term contracts.

**Compliance evidence:** Snitcher's trust centre says its ISO 27001 implementation is still in progress and that it will move toward full certification.

**Limitation:** Snitcher does not name anonymous people. A person appears when they hand over an email.

**Our view:** Snitcher fits teams that want Leadfeeder-style company matches with simple, seat-free pricing and no contract lock-in.

### Lead Forensics

Lead Forensics identifies the businesses visiting a site, not individuals. Its Contact Data feature supplies B2B contacts employed by matched businesses, and Lead Forensics states plainly that these contacts are not the website visitors.

**Meter:** Lead Forensics publishes no prices. It says cost is based on website traffic and how many new leads it uncovers. Users are unlimited and do not affect the price. Its tiers are named Essentials and Automate, and integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive and Zoho.

**Compliance evidence:** Lead Forensics acts as a data processor and says customers are responsible for defining a lawful basis.

**Limitation:** Recurring Trustpilot patterns flag automatic contract renewal, hard-to-use cancellation terms and price rises at renewal. The same reviews praise helpful, proactive account managers and onboarding.

**Our view:** Lead Forensics fits teams that want a managed, account-manager-led service and will negotiate renewal terms before signing.

### Warmly

Warmly packages person and company visitor identification, which it calls AI Web-Deanonymization, as its base product. Inbound Chat and AI Inbound Autopilot add AI chat and autopilot agents on top. Warmly's contact-level method cross-references its tracking-script data with a partner network of publishers and data providers, then tries five data providers in sequence to find a professional email.

**Meter:** Warmly meters its plans in credits, with each plan listing a monthly credit allowance, and bills quarterly or annually. Add-ons such as the GTM Signals Package and Warm Experiences are sold separately.

**Limitation:** Warmly says contact-level identification naturally leads to lower match rates than company-level. Warmly is also an AI sales agent platform, so it suits a different buying decision than a pure identification tool.

**Our view:** Warmly fits teams that want identification and automated engagement from one vendor and have the budget for a platform, not a point tool.

Readers moving away from RB2B for other reasons can compare [other RB2B alternatives](https://growthtribune.com/rb2b-alternatives-for-visitor-identification/) by the switching reason each one fixes.

## RB2B Vs Leadfeeder FAQ

Leadfeeder does not identify individual website visitors, because it matches visits to companies and shows a person when that person identifies themselves through a form, a connected email campaign or a HubSpot chat. The questions below cover the points buyers ask about most.

**Does Leadfeeder identify individual visitors?**

No. Leadfeeder identifies the company behind a visit using its tracking script, reverse IP lookup and databases. It shows a named person when that person self-identifies through a connected Mailchimp or ActiveCampaign campaign, a HubSpot form or a HubSpot chat. The contacts it supplies through credits work at the visiting company but are not the visitors.

**Is Dealfront the same as Leadfeeder?**

Yes. On 24 March 2026 Dealfront became Leadfeeder, and the company calls it a brand change, not a contract change. Existing customers keep their agreements. Promote became Campaigns, the Dealfront API became the Leadfeeder API, the old Leadfeeder API became the Legacy Leadfeeder API, and the visitor product is now called Web Visitors.

**Does RB2B need cookie consent to track visitors?**

RB2B says that without consent it will not begin tracking, so consent is part of its setup. Visitors using VPNs, proxies or obfuscation tools are excluded from person-level tracking. For sessions outside the US, RB2B says it does not collect or transmit personally identifiable information and returns company-level matches.

**How long do RB2B and Leadfeeder take to set up?**

G2 users report RB2B takes under one month to implement, based on 81 responses, and Leadfeeder about one month, based on 36 responses. Both start with a tracking script. The rest of the time goes on connecting Slack or the CRM, mapping fields and agreeing consent settings with your legal team.

## Sources

- [CJEU Confirms Dynamic IP Addresses to be Personal Data](https://www.insideprivacy.com/international/cjeu-confirms-dynamic-ip-addresses-to-be-personal-data/), insideprivacy.com
- [6sense Research: 82% of B2B Buyers Choose Their Pre-Contact Favorite](https://martechedge.com/news/6sense-research-82-of-b2b-buyers-choose-their-pre-contact-favorite), martechedge.com
- [Leadfeeder, Snitcher vs RB2B Comparison](https://www.g2.com/compare/dealfront-group-gmbh-leadfeeder-vs-snitcher-vs-rb2b), g2.com

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Source: https://growthtribune.com/rb2b-vs-leadfeeder-which-fits-your-workflow/