Growth Audit
Search and AI Visibility
Prospecting and GTM Data
Sales and Outbound
Website and Conversion
Content and Owned Audience

About and Experts

Growth Tribune brings together growth consulting and practical technology guidance. Waqas and Faisal lead the business and contribute their practitioner perspective to its work.

Why Growth Tribune exists

The growth technology market moves faster than most teams can evaluate it. New categories appear every few months, from AI SDRs to AI visibility trackers, and many vendors describe themselves in almost identical terms. Buyers are left comparing feature lists and marketing claims, without a clear view of what each tool actually does, what it depends on and where it falls short.

We started Growth Tribune to close that gap. Our aim is simple: explain growth technology clearly, separate evidence from claims and help B2B teams make decisions that fit their situation rather than a vendor's pitch.

What we do

We help B2B teams make better growth decisions: which technology to use, how to evaluate it and where their growth engine needs attention. We do that through an independent-minded publication and through a paid consulting service, the 360° Growth Audit.

  • The publication

    We publish guides, comparisons, alternatives, playbooks and research on the technology used across the B2B growth engine. Our first coverage focuses on AI search visibility, prospecting and contact data, cold email and deliverability, AI SDRs, AI voice agents, website visitor identification and AI video. Content is prepared under our editorial standards.

  • The consultancy

    The 360° Growth Audit is our consulting service. We review a company's search visibility, sales and lead channels, competitors and growth roadblocks, then provide a prioritized roadmap. Waqas and Faisal lead every audit personally.

How the two relate. The publication and the consultancy share the same people and the same practitioner perspective, but they have different jobs. The publication offers general guidance for anyone. The audit applies that thinking to one company's specific situation. Consulting clients do not receive favorable editorial coverage. Commercial relationships, where they exist, are disclosed on the page.

Meet the experts

Waqas Arshad

Co-founder, Growth Tribune

Areas of focus
outbound strategy, prospecting and GTM data, content-led pipeline, AI-assisted go-to-market, growth planning
Find Waqas on
LinkedIn · X

Waqas leads strategy, sales and growth at Growth Tribune. His work centers on how B2B companies turn demand into pipeline: who to target, which channels and tools reach them, and how content and outbound turn interest into revenue conversations.

At Growth Tribune, Waqas is responsible for our coverage of prospecting data, outbound sales and conversion. He leads the sales, channel and competitor parts of the 360° Growth Audit.

Waqas co-founded The Rank Masters in 2022 and is its CEO. The agency builds content for B2B SaaS companies that ranks on Google and gets cited by AI search engines, and it runs its own research, production and go-to-market on an AI-agent pipeline the team built. He has also run BitBytes, a software house that builds web and mobile products for startups and enterprises, since 2017, and began his career as a software engineer. Examples drawn from The Rank Masters' work are labelled as such.

Articles by Waqas

Faisal Irfan

Co-founder, Growth Tribune

Areas of focus
SEO and search intent, AI search visibility (GEO and AEO), content strategy, technical SEO, measurement
Find Faisal on
LinkedIn

Faisal leads content, SEO and AI-visibility work at Growth Tribune. His work focuses on how businesses get found in search engines and AI-generated answers, and how content can be structured so that people and AI systems understand it and cite it accurately.

At Growth Tribune, Faisal is responsible for our coverage of search, AI visibility and content technology. He leads the search and AI-visibility parts of the 360° Growth Audit.

Faisal is co-founder and Lead SEO at The Rank Masters, where he leads a team of SaaS SEO specialists and content writers. His work there covers SEO content strategy, AI-visibility programs, and tracking how often ChatGPT, Perplexity, Gemini and Google's AI Overviews mention and cite a brand. Before that, he was Head of SEO at BitBytes and SEO manager at TechNinjaPro, a US technology publication, where he ran keyword research, content planning and the editorial calendar. He started out as an SEO specialist. Examples drawn from The Rank Masters' work are labelled as such.

Articles by Faisal

Who is responsible for our content

Every article on Growth Tribune names an author and, where relevant, a reviewer. Authors are responsible for the accuracy of their work; Waqas and Faisal are jointly responsible for our editorial standards and for corrections. If AI tools assist in research or drafting, a named person reviews and takes responsibility for what is published. More detail is on our editorial standards page.

If you spot an error, please report a correction.

How we work

  • Practitioner perspective.

    We write about tools and workflows from the point of view of people who run growth programs, not just observe them.

  • Evidence over assertion.

    We label what we tested, what vendors claim and what is our opinion.

  • Context over rankings.

    "Best" depends on the team, budget, market and workflow. We explain the context behind every recommendation.

  • Transparency.

    Sponsored placements are labelled on the page. Corrections are dated.

  • Honesty about limits.

    We do not promise rankings, AI citations, reply rates or revenue.

Frequently asked questions

Who runs Growth Tribune?

Growth Tribune is run by Waqas Arshad and Faisal Irfan. Waqas leads strategy, sales and growth; Faisal leads content, SEO and AI-visibility work.

Is Growth Tribune a publication or a consultancy?

Both. The publication offers free guidance on growth technology. The consultancy offers a paid 360° Growth Audit for B2B companies.

Are your reviews influenced by vendors or clients?

Consulting clients do not receive favorable coverage. Sponsored placements are labelled on the page, and our editorial standards explain how we select and evaluate tools.

How can I work with Waqas and Faisal?

Through the 360° Growth Audit. For partnerships, sponsorships, product submissions or expert contributions, visit Partnerships.

Meet us through an audit enquiry

The best way to work with us is to tell us what you are trying to fix. We will tell you honestly whether the 360° Growth Audit can help.

Contact us · Editorial standards · Partnerships

Discuss your growth audit