Author
Waqas Arshad
Co-founder, Growth Tribune
About Waqas
Waqas leads strategy, sales and growth at Growth Tribune. His work centers on how B2B companies turn demand into pipeline: who to target, which channels and tools reach them, and how content and outbound turn interest into revenue conversations.
At Growth Tribune, Waqas is responsible for our coverage of prospecting data, outbound sales and conversion. He leads the sales, channel and competitor parts of the 360° Growth Audit.
Waqas co-founded The Rank Masters in 2022 and is its CEO. The agency builds content for B2B SaaS companies that ranks on Google and gets cited by AI search engines, and it runs its own research, production and go-to-market on an AI-agent pipeline the team built. He has also run BitBytes, a software house that builds web and mobile products for startups and enterprises, since 2017, and began his career as a software engineer. Examples drawn from The Rank Masters' work are labelled as such.