Faisal Irfan

Faisal leads content, SEO and AI-visibility work at Growth Tribune. His work focuses on how businesses get found in search engines and AI-generated answers, and how content can be structured so that people and AI systems understand it and cite it accurately.

At Growth Tribune, Faisal is responsible for our coverage of search, AI visibility and content technology. He leads the search and AI-visibility parts of the 360° Growth Audit.

Faisal is co-founder and Lead SEO at The Rank Masters, where he leads a team of SaaS SEO specialists and content writers. His work there covers SEO content strategy, AI-visibility programs, and tracking how often ChatGPT, Perplexity, Gemini and Google's AI Overviews mention and cite a brand. Before that, he was Head of SEO at BitBytes and SEO manager at TechNinjaPro, a US technology publication, where he ran keyword research, content planning and the editorial calendar. He started out as an SEO specialist. Examples drawn from The Rank Masters' work are labelled as such.