RB2B Alternatives for Visitor Identification in 2026

RB2B names US visitors and drops them into Slack. When that stops fitting your traffic, your stack or your budget, the right replacement depends on why you are leaving.

This applies to B2B teams replacing RB2B for website visitor identification, with traffic inside or outside the US. Choose by your reason for leaving first, then by the meter that sets the bill.

How We Chose These RB2B Alternatives

An RB2B alternative earns a place here only if it names who is on your site and gets that name to sales, which is why G2's list of RB2B alternatives mixes person-level tools like Warmly with company-level tools like Snitcher, Leadfeeder and Leadinfo. RB2B itself is the reference point in this guide, never an entry.

The inclusion bar is simple. A tool must do website visitor identification at the person or company level and replace RB2B's core job of naming who is on the site and pushing that to sales.

Each tool is judged on the same four criteria:

• Identity level and region: whether it names a person or a company, and where that works.
• The meter: what you pay for, and what happens when you hit the limit.
• What happens after a match: alerts, CRM sync, outreach or ad audiences.
• Consent handling: how the tracking script behaves before a visitor agrees to it.

Match rates are vendor claims and vary with your traffic mix, so the coverage figures below are stated coverage, never a measured rate. Two tools that G2 also lists among RB2B alternatives are left out.

RB2B Alternatives Compared Side By Side

Two RB2B alternatives here keep person-level identification, Vector and Warmly, while Snitcher, Leadfeeder and Leadinfo trade named individuals for company-level matches and contacts at the account. The table lines up the identity level, what happens after a match and who each tool suits, with pricing model, free plan and trial filled from each brand record.

The identity level column matters most. A company-level tool tells you which business visited and shows contacts at that account, and those contacts are not necessarily the person who read your pricing page.

The tool sections below give each alternative's meter, best fit and real limitation, and the cost section compares what each bill is built on.

Why Teams Switch From RB2B

Common reasons for leaving RB2B are its US-only person-level matches, integrations and email addresses that start on the Pro plan, a resolution meter that charges overage per match, and recurring reviewer complaints about filtering and accuracy.

RB2B does a narrow job well. It puts named US visitors into Slack with little setup, and its Free plan gives company-level matches with Slack notifications. The reasons to leave start where that job ends.

Person-level matching is US only. RB2B matches visitors to contacts in the US only and to companies globally. A team with a large share of European or Asian traffic gets names for part of its audience and company matches for the rest.

Coverage is a vendor claim. RB2B's pricing page states 15-20% contact-level coverage for US traffic and 15-20% company-level coverage globally on Starter and Pro, rising to 35-45% on Pro+ with Premium Resolution. Those are RB2B's own figures. Judge any tool, RB2B included, on a trial against your own traffic.

Integrations and emails are gated. Starter sends LinkedIn URLs to Slack or Teams, with no email addresses and no other integrations. Business emails, HubSpot, Salesforce, Clay, Zapier, webhooks, Apollo and CSV export arrive on Pro, along with Hot Pages, Hot Leads and exclusions. RB2B lists an Identity Graph Waterfall and extra contacts per ICP account for Pro+ as coming soon, so neither is available yet.

The resolution meter charges overage. Every RB2B plan is metered by monthly resolutions, from 150 on Free to between 600 and 2,500 on Pro. Overage costs 45 cents per resolution on Starter and 25 cents on Pro and Pro+. Extra domains on Pro and Pro+ carry a separate monthly fee for up to five domains.

Review patterns point the same way. G2's review summary names limited filtering of non-ICP traffic, data accuracy concerns, mostly US-focused identification and limited integrations, such as no Zoho CRM support, as recurring complaints.

Each reason maps to a different alternative. US ABM teams that want ad audiences look at Vector. Teams with unworked alerts look at Warmly. Teams that want company-level matches routed into their CRM or outreach look at Snitcher, Leadfeeder or Leadinfo.

Vector Adds Contact-Level Signals For US ABM Teams

Vector is the RB2B alternative for US-focused ABM teams that want named visitors to feed LinkedIn and Meta audiences as well as Slack alerts, though it is geofenced to US contacts just as RB2B is.

Verdict: Vector returns named US contacts, ad audiences and Slack alerts in one tool.

What it does: Vector describes itself as a contact-level ABM platform with 30+ contact-level signals, contact-level ad audiences pushed to LinkedIn and Meta, and real-time Slack alerts to the account executive. Vector also claims 400+ revenue teams use it to replace 6sense and Demandbase, a vendor figure.

Identity level and region: Vector's help centre says the tool is geofenced to the US and surfaces US-based contacts only. For EU visitors, company-level information may appear instead.

Standout features: Vector's first-party script identifies the company, then matches known contacts through consented data partners. It returns name, role, work email and the pages read. Vector says contact-level matches are a smaller, higher-intent slice than company matches.

Pricing: The Vector pricing table shows its current plan.

Real cost meter: Vector matches a visitor's device fingerprint to a contact in its identity graph, and each plan sets a monthly cap on Visitors Identified. Once you reach the cap, new identifications pause until the next billing cycle. Vector does not auto-upgrade plans or charge overages. Each segment connected to an ad destination creates a separate audience, and CSV exports count toward usage, so heavy exporting uses the cap faster.

Best fit: US B2B teams already running LinkedIn or Meta ABM campaigns, who want named visitors to become audiences and AE alerts in one tool.

Limitations: The US geofence means Vector does not fix RB2B's biggest gap for international teams. A capped plan also means identification stops mid-month if traffic spikes.

Integrations: Native HubSpot, Salesforce and Slack integrations, plus LinkedIn and Meta as ad destinations.

Why it's on the list: Vector keeps person-level names while adding LinkedIn and Meta audiences, and its pause-at-cap meter removes overage surprises.

Warmly Pairs Person-Level Identification With AI Chat And Outbound

Warmly replaces RB2B when the problem is unworked alerts rather than missing names, because it pairs person-level identification with an AI chat agent and an outbound agent, on quarterly or annual contracts instead of monthly plans.

Verdict: Warmly is the pick when your team gets names from RB2B but nobody acts on them fast enough.

What it does: Warmly de-anonymizes website visitors at the person level and enriches them with intent data. It then engages them through three agents.

• Inbound Agent: An AI chat agent on your site.
• Outbound agent: Sends automated emails to identified visitors.
• TAM Agent: Coordinates email and ads across your target market.

Identity level and region: Person-level de-anonymization, enriched with intent data.

Standout features: The agents are the difference. RB2B sends a match to Slack or Teams, and on Pro to a CRM or Clay, while Warmly passes it to an AI chat agent, an outbound email agent and a TAM Agent for email and ads.

Pricing: The Warmly pricing table shows each core product and its billing period.

Real cost meter: Warmly sells products on quarterly or annual terms and tells buyers to pay quarterly to try and switch to annual to save. Each core product starts from 10K credits per month. Paid add-ons include the GTM Signals Package and Warm Experiences, each sold on an annual fee, and the AI 24/7 Video Chat Agent is priced through sales. Budget for the add-ons you need before comparing the core price with RB2B's monthly plans.

Best fit: Teams with budget for a quarterly or annual commitment, whose bottleneck is follow-up speed rather than match volume.

Limitations: Warmly's ownership is changing. Warmly announced on 30 June 2026 that it has agreed to be acquired by HubSpot. Warmly says existing contracts, pricing, account teams, product experience and integrations remain unchanged. The contract terms are also a bigger commitment than RB2B's monthly plans.

Why it's on the list: Warmly carries a match into AI chat, automated email and coordinated ads, which fixes the unworked-alert problem directly. For a deeper look at how RB2B and Warmly differ, see the head-to-head comparison.

Snitcher Brings Company-Level Intent And A Wide Integration List

Snitcher suits teams that want company-level intent in a broad stack, because it identifies the companies behind visits, says it finds verified contacts at those accounts and routes them into HubSpot, Salesforce, Pipedrive or Slack, with a consent mode that holds identity until a visitor agrees.

Verdict: Snitcher is the RB2B alternative for company-level intent across a broad stack.

What it does: Snitcher identifies in-market companies and shows what they view and how often they come back. Snitcher says it finds verified contacts behind each visit and feeds them into the CRM.

Identity level and region: Company-level identification. Snitcher's Identify Users feature links known, logged-in users to their company sessions, and its Spotter API gives real-time company identification for website personalization.

Standout features: Snitcher's tracker supports a waitForConsent mode. Before consent, it tracks pageviews and sessions without keeping visitor identity across sessions. After consent, identity persists. It auto-detects Cookiebot, CookieYes, OneTrust and Transcend. Without the setting, consent is granted on page load, so turn it on deliberately.

Pricing: The Snitcher pricing table shows its tiers by identified companies.

Best fit: Teams that want company intent in their CRM, outbound and ad tools, and need consent handling built into the script.

Limitations: Snitcher surfaces contacts per account rather than naming the person who visited, so reps still have to choose who to contact. Its footer also lists ISO 27001 as in progress, not yet certified, which matters if your security review requires it.

Integrations: HubSpot, Salesforce, Pipedrive, Slack, Microsoft Teams, Zapier, Microsoft Dynamics, Google Ads, Apollo, Attio, Close, Lemlist, Smartlead and MCP.

Why it's on the list: Snitcher answers the limited-integrations complaint with a long integration list, and its tracker builds consent handling into the script.

Leadfeeder Offers Company-Level Identification With Credit-Based Enrichment

Leadfeeder, the brand Dealfront now trades under, is the RB2B alternative for teams that want company-level matches only, since it identifies companies from IP data, says it does not do person-level identification and spends credits only when you enrich a contact.

Verdict: Leadfeeder (formerly Dealfront) is the company-level pick for teams that want identification and enrichment priced separately.

What it does: Leadfeeder matches the visitor's IP address to the company that owns it. It holds 45M+ IP-to-company mappings covering about 9M companies, and it shows contacts at identified companies.

Identity level and region: Company-level only. Leadfeeder states it does not do person-level identification, and the contacts it shows are not necessarily the individuals who visited.

Standout features: Dealfront is rebranding as Leadfeeder. The former Leadfeeder product becomes Web Visitors, Promote becomes Campaigns, the Dealfront API becomes the Leadfeeder API and the old API becomes the Legacy Leadfeeder API. Logins move to the Leadfeeder domain, and plans, features, pricing and contracts stay the same.

Pricing: The Leadfeeder pricing table shows each plan, including the entry Lite plan.

Real cost meter: Identifying companies on Leadfeeder does not use credits. Credits pay for enrichment, such as verified emails and phone numbers. Plans are tiered by identified companies per month. The Lite plan shows the last 100 identified companies per month with 7-day visitor history, paid plans keep 2 years of Web Insights history, and Scale is billed annually only.

Best fit: B2B teams that want account-level insight without person-level identification, and pay for contact data only when they need it.

Limitations: Leadfeeder says it does not do person-level identification, so reps work from account contacts and intent. The rebrand means some teams will meet new product names and a new login domain mid-contract.

Why it's on the list: Leadfeeder is one of the names G2 lists among RB2B's alternatives, and its credit model keeps identification cost separate from enrichment cost.

Leadinfo Combines Company Identification With Built-In Outreach

Leadinfo is the RB2B alternative for small B2B teams that want to identify companies and contact their decision-makers from one tool, with outreach by email and LinkedIn built in, though automatic CRM sync starts on its Scale plan.

Verdict: Leadinfo is the pick for a small team that wants to identify an account and start outreach without adding another tool.

What it does: Leadinfo shows the contact details of key decision-makers at identified companies and runs multichannel outreach campaigns by email and LinkedIn. It filters bots before results are shown.

Identity level and region: Company-level by design. Leadinfo's GDPR page says identification of the persons concerned does not take place. Leadinfo claims data coverage in 195 countries, a vendor figure.

Standout features: Outreach sits in the same tool as identification. Starter includes access to a database of 300M+ decision makers, so a rep can go from matched company to email or LinkedIn sequence without exporting.

Pricing: The Leadinfo pricing table shows its tiers.

Real cost meter: Leadinfo prices plans by identified companies per month, in tiers. Add-ons cost extra. Autopilot and Leadbot Business start from EUR 59 per seat, and Liquid content from EUR 39 per month.

Best fit: Small B2B sales teams, three users or fewer on Starter, who will work identified accounts inside Leadinfo itself.

Limitations: Starter is limited to 3 users and 3 automations, with manual CRM sending. Automatic CRM sync and HubSpot arrive on Scale, and Salesforce and Marketo on Pro, so a CRM-centred team pays more than the entry tier.

Integrations: 70+ one-click integrations, including Salesforce, HubSpot, Pipedrive, Zapier, Slack and Google Analytics.

Why it's on the list: Leadinfo replaces both RB2B and a separate outreach tool for small teams, with bot filtering that cuts noise before results reach a rep.

How Much Do RB2B Alternatives Cost To Run?

The real cost of an RB2B alternative is set by its meter. RB2B charges per resolution with overage, Vector pauses identification at a monthly cap, Warmly sells credits on quarterly or annual terms, and Leadfeeder and Leadinfo price by identified companies. Two tools with similar entry prices can produce very different bills.

Competitor lists often quote undated price lists. Plan prices change, so the comparison table above and each tool's pricing table carry current prices from the brand record. What does not change as often is the meter, which decides what a growing team pays.

RB2B: Overage of 45 cents per resolution on Starter and 25 cents on Pro and Pro+ means a traffic spike raises the bill, while extra domains add a monthly fee.

Vector: No overages and no auto-upgrade, but identification stops at the cap. Ad audiences and CSV exports count toward usage.

Warmly: Quarterly or annual terms, each core product from 10K credits per month, with add-ons sold separately.

Leadfeeder: Company identification is free of credits, so you pay for the company tier and only spend credits when you enrich a contact.

Leadinfo: Identified-company tiers plus per-seat add-ons from EUR 59 and Liquid content from EUR 39 per month.

The decision rule is simple. Estimate your monthly identified visitors or companies from your analytics before you compare plans, then price each tool at that volume and at double it.

Which RB2B Alternative Should You Choose?

Pick an RB2B alternative by the reason you are leaving, because 6sense's 2025 Buyer Experience Report found 94% of buying groups had ranked preferred vendors before first contact, so the tool that gets the right account to sales fastest beats the one that names the most visitors.

The same report, based on 4,000+ buyers across North America, EMEA and APAC, found the split between independent research and seller engagement moved from 70/30 to 60/40. Buyers decide early, so follow-up speed after a match matters more than raw match volume.

Use these decision rules:

• US-heavy traffic and ABM ads: Vector, for named US contacts that become LinkedIn and Meta audiences.
• Alerts going unworked, budget for a longer contract: Warmly, for AI chat and outbound agents, with the HubSpot ownership change in mind.
• Company intent across a broad stack: Snitcher, for company intent routed into HubSpot, Salesforce, Pipedrive, Slack and more.
• Company-level only, enrichment paid separately: Leadfeeder, for company matches from IP data and credits spent only on enrichment.
• Small team wanting identification and outreach together: Leadinfo, for decision-maker contacts and email and LinkedIn campaigns in one tool.
• US traffic and a Slack feed as the workflow: Stay with RB2B.

If you want person-level names and none of these fit, compare other person-level identification tools before you commit.

Can You Get Person-Level Identification Outside The US?

RB2B and Vector both limit person-level contact matches to US visitors, and Leadfeeder and Leadinfo stay company-level, so a team with European traffic can use a company-level tool such as Leadfeeder or Leadinfo and then enrich contacts at the matched account. That route gives reps an account and a contact list.

RB2B matches visitors to contacts in the US only and to companies globally. Vector's help centre says it surfaces US-based contacts only, and EU visitors may see company-level information appear instead.

The company-level tools do not try to name the visitor. Leadfeeder states it does not do person-level identification, and Leadinfo says identification of the persons concerned does not take place. Both show contacts at the identified company, and Leadfeeder is clear that those contacts are not necessarily the individuals who visited.

For an international team, the practical route has three steps:

1. Identify the company with a company-level tool that works on your traffic.
2. Enrich contacts at that account by role, such as the head of the team your product serves.
3. Prioritise accounts by the pages they read and how often they return, then reach the likeliest buyer.

This is slower than an RB2B Slack alert with a name in it, but it works on traffic that RB2B and Vector do not match at the contact level. The difference between the two approaches is covered in more depth in the guide to company-level and person-level identification.

Are RB2B Alternatives GDPR Compliant?

No visitor identification tool is GDPR compliant on your behalf, because the EDPB's Guidelines 2/2023 bring tracking pixels and some IP collection under Article 5(3) of the ePrivacy Directive, which leaves the website owner to decide whether consent or an exemption applies. A vendor badge does not make that decision for you.

The European Data Protection Board adopted version 2.0 of the guidelines on 7 October 2024. They say collecting an IP address can trigger Article 5(3) when the address originates from the user's terminal equipment. Applicability does not automatically mean consent is needed, and exemptions must be checked case by case.

The vendors' own pages point the same way:

• Leadinfo: Says the customer must choose a legal basis, consent or legitimate interests, and recommends consent before activating its tracking code. It treats IP addresses as personal data, offers a cookie-free tracking option and hosts data in Ireland.
• Snitcher: Its waitForConsent mode tracks pageviews and sessions without persisting identity until the visitor consents.
• Vector: Tells customers using a consent management platform to load Vector only after consent.
• Leadfeeder: Argues that company-level identification can still involve personal data, because an IP address can be personal data, and that person-level identification makes the GDPR balance much harder to argue.

For European traffic, the cautious setup is company-level identification loaded behind a consent banner, which Leadinfo's consent recommendation and Snitcher's waitForConsent mode both support.

This section is general information, not legal advice.

How To Switch From RB2B Without Losing Pipeline

Switching from RB2B is safest as a parallel run. Install the new tool behind your consent banner, keep RB2B live until both have scored the same traffic, then rebuild exclusions and CRM routing before you remove the RB2B tag. That order means no week of visitors goes unmatched.

The checklist below follows that order. For the tag setup itself, follow the steps to install a visitor identification tool through your tag manager.

• Export what RB2B sent you, using CSV export on Pro, before access ends.
• List every integration, Slack channel and Teams route RB2B fed.
• Install the new tag behind your consent tool, using Snitcher's waitForConsent mode or Vector's load-after-consent setting.
• Run both scripts in parallel for a trial period and compare matches on your own traffic.
• Rebuild your exclusions and ICP filters so non-ICP traffic stays out of alerts.
• Move routing rules into the CRM so matched accounts reach the right owner.
• Size the new plan from identified volume, against Vector's monthly cap or Leadfeeder's company tiers.
• Remove the RB2B tag and cancel your RB2B plan.

Export first: RB2B's CSV export is a Pro feature. Starter only sends LinkedIn URLs to Slack or Teams, so teams on Starter should save what they need from those channels.

Compare on your own traffic: Every coverage figure in this guide is a vendor claim. A parallel run shows which tool matches more of the accounts you actually want.

Rebuild filters: Limited filtering of non-ICP traffic is a recurring RB2B complaint, so treat the switch as the moment to set exclusions properly.

Cancel cleanly: RB2B plans are monthly, and its pricing page lists no annual billing or contract terms.

Leadfeeder customers on old Dealfront logins: Logins move to the Leadfeeder domain, and plans, pricing and contracts stay the same.

Frequently Asked Questions