RB2B Pricing: Plans, Limits and Total Cost

RB2B's bill depends on how many visitors it names for you, not on how many people on your team use it. Here is the meter, plan by plan, with the arithmetic.

This applies to teams with mainly US B2B traffic that want named visitors in Slack, Teams or a CRM. The bill scales with identified visitors, not seats, so traffic growth and spikes raise the cost through overage.

How RB2B Pricing Works

RB2B prices every plan on resolutions, which RB2B defines as one identified website visitor it delivers to you, so the monthly bill is a plan fee plus any resolutions above the plan's allotment. The plan fee buys a set number of resolutions each month, and the overage rate applies to every one beyond it.

RB2B sits in the website visitor identification category, where tools put a name to anonymous traffic. What sets RB2B apart is the unit it charges for. Snitcher, Leadinfo and Albacross count companies. RB2B counts the people it delivers.

The pricing table above shows each plan's fee. Third-party pages about RB2B pricing print conflicting or undated figures, and some say the Free plan is gone, while RB2B's own pricing page still lists it. Treat the vendor's table as the reference for plan fees, and everything below as the meter that sits on top of them.

Three things set the monthly bill:

• Plan fee: The fee for Free, Starter, Pro or Pro+, with Pro and Pro+ sold in resolution tiers.
• Overage: Every resolution above the plan's allotment, at 45c on Starter and 25c on Pro and Pro+.
• Add-ons: Extra domains on Pro and Pro+, one flat monthly add-on covering up to five.

The bill scales with identified visitors, not seats. A team that doubles its traffic can expect more resolutions, and a bigger invoice, without adding a single user.

RB2B Plans And What Each One Includes

RB2B sells four tiers, Free, Starter, Pro and Pro+, and the step that changes what you get is Pro, the first plan with business email addresses, email enrichment and integrations beyond Slack and Teams. Free and Starter are Slack-first tools. Pro is where RB2B becomes a feed a sales team can work from its CRM.

The plan fees sit in the pricing table in the section above. What the fees buy breaks down like this:

• Free: Company-level identification pushed to Slack, with 150 resolutions a month. No person-level identification, no email addresses and no other integrations.
• Starter: Basic resolution that pushes LinkedIn profile URLs of identified people to Slack or Teams, with 300 resolutions a month. No email addresses and no other integrations.
• Pro: Business email addresses, email enrichment, Hot Pages, Hot Leads, exclusions and all other integrations, in monthly tiers from 600 to 2,500 resolutions.
• Pro+: Everything in Pro plus Premium Resolution and the Identity Graph Waterfall, in tiers from 600 resolutions upward. RB2B says Premium Resolution gives 35-45% coverage for contact-level (US) and company-level (global) identification.

Overage applies from Starter upward, and Pro and Pro+ can add extra domains.

Pro and Pro+ customers can add up to five extra domains for one flat monthly add-on fee.

RB2B's Pro+ column also lists up to three additional contacts per ICP account, marked Coming Soon. It is an announced feature, not part of the plan today, so leave it out of any cost case for Pro+.

For how these plans perform once installed, read our RB2B review of fit, features and limitations.

RB2B Pricing Limits And What Counts As A Resolution

Each RB2B plan carries a monthly resolution allotment, from 150 on Free and 300 on Starter to Pro tiers of 600 to 2,500, and every identified visitor RB2B delivers counts as one resolution. The allotment is the plan's limit, and it resets each month.

The limits per plan are:

• Free: 150 resolutions a month.
• Starter: 300 resolutions a month.
• Pro: Tiers from 600 to 2,500 resolutions a month.
• Pro+: Tiers from 600 resolutions upward.
• Above 12,500 a month: Volume is priced with RB2B's sales team.

The meter counts people delivered, not seats and not raw sessions. Two practical consequences follow.

First, the number that matters when sizing a plan is how many visitors RB2B can identify on your site, not your total traffic. A site with heavy non-US traffic produces fewer person-level resolutions, because contact-level identification covers US visitors only.

Second, the pages you tag shape the count. Every identified visitor on a careers page, a support article or a login screen is a resolution, whether or not sales wants that person. Pro adds exclusions, which let a team keep low-value traffic out of the feed. On Starter, the main control is where the tag is installed.

What Happens If You Go Over Your RB2B Resolutions

RB2B bills every resolution above a plan's monthly allotment as overage, at 45c each on Starter and 25c each on Pro and Pro+, so a traffic spike shows up on the invoice rather than as a pause in leads. Leads keep arriving past the limit, and every one of them is billed.

The arithmetic is simple. One hundred resolutions over the allotment cost $45 on Starter and $25 on Pro or Pro+. Five hundred over cost $225 on Starter and $125 on Pro.

On G2's RB2B pricing page, the main recurring reviewer concern is the cost of credits at paid tiers and a steep jump from free to paid. Smaller teams call paid plans expensive relative to identification rates, while teams closing deals from visitor data consider the cost justified.

That split is the real test. Overage is cheap when identified visitors become pipeline, and expensive when they land in a Slack channel nobody works.

RB2B Cost In Buyer Scenarios

A realistic RB2B bill is the plan fee plus overage plus any extra domains, so a Starter team that receives 400 resolutions in a month pays its plan fee plus $45 for the 100 resolutions above its 300 allotment. The three scenarios below use only RB2B's published meter, with plan fees left to the pricing table.

Scenario A, a US founder on Starter. The founder receives 400 resolutions, 100 above the 300 allotment. At 45c each, the overage is $45, added to the Starter fee.

The Starter-to-Pro break-even. A Starter account that receives 600 resolutions, Pro's entry allotment, pays $135 in overage on top of its fee. Compare that overage with the gap between the Starter fee and Pro's entry tier in the pricing table. Once monthly Starter overage passes that gap, Pro costs less and adds business emails, exclusions and integrations.

Scenario B, a mid-market team on Pro with a second website. The team sits on the 2,000-resolution Pro tier and receives 2,300 resolutions. The bill is the tier fee, plus the extra-domain add-on, plus $75 for the 300 resolutions over 2,000 at 25c each.

Scenario C, a high-traffic site above 12,500 resolutions. RB2B prices this volume with its sales team, so the bill is a quote rather than a listed tier. Model the overage at 25c first, so you know what the quote is competing with.

The subscription is not the whole cost. Running RB2B also takes time:

• Tag install: Adding the script, usually through a tag manager, and keeping it off low-value pages.
• Consent: Gating the tag behind your consent banner and updating your privacy notice.
• Routing: Deciding who works each identified visitor, and how fast, in Slack, Teams or the CRM.

Our guide on how to install a website visitor identification tool walks through the tag and consent steps.

Routing time is worth budgeting. A Gartner survey of 646 B2B buyers in 2025 found that 67% of B2B buyers prefer a rep-free experience. Identified visitors only pay back when someone on the team acts on them.

Is RB2B Free

RB2B's Free plan identifies companies rather than people, pushes them to Slack and includes 150 resolutions a month, so it works as a test of fit rather than a working prospecting feed. It shows whether your traffic produces the accounts you want before you pay for names.

What the Free plan includes:

• Company-level identification
• Delivery to Slack
• 150 resolutions a month

What it leaves out:

• Person-level identification
• Email addresses
• Integrations beyond Slack

The verdict is that Free is a fit test. It tells you which companies visit and how many resolutions your site generates. It does not give sales a person to contact, which is the reason most teams buy RB2B. When the Free plan's company list shows the right accounts, Starter is the next step for LinkedIn profiles, and Pro for emails in the CRM.

Does RB2B Work Outside The US

RB2B identifies companies worldwide on every plan, but its contact-level identification covers US visitors only, so a team with mostly European traffic pays for a person-level product it can use only as a company-level one. Check the share of your traffic that comes from the US before you pick a plan.

The cost consequence is direct. Starter, Pro and Pro+ charge for person-level features, and those features apply only to US visitors. A site whose buyers sit mainly in Europe or Asia gets company matches, which the Free plan and the company-level tools in the next section already provide. Read our explainer on company-level and person-level visitor identification for how the two differ in coverage and use.

Person-level identification of US visitors also touches state privacy rights. California's Attorney General reminds consumers of their right to request that businesses stop selling or sharing their personal information. Before tagging your site, review your consent banner, your privacy notice and how you handle opt-out requests, and confirm how your vendor processes identified visitor data.

This is general information, not legal advice.

RB2B Pricing Vs Alternatives

RB2B charges per identified person with overage, while Snitcher and Leadinfo meter unique companies identified each month, Albacross meters identified companies a month and Vector sizes one annual contract by site traffic and ad spend. Whether RB2B is cheaper than Snitcher or Leadinfo depends on which unit your site produces more of.

Per identified person (RB2B). RB2B suits US-heavy traffic where a named person is worth more than a company. Going over the allotment is billed as overage, so spikes cost money but never stop the feed.

Per company (Snitcher, Leadinfo, Albacross). These three count companies rather than people. Snitcher and Leadinfo count each company once, so ten visits from one account do not cost ten times as much.

• Snitcher: Plans follow unique companies identified each month, and repeat visits from the same company don't count again. Past the limit, you move to a higher tier, with an in-app warning as you approach it. Team members are unlimited with no per-seat charge, and all integrations are included. You can cancel anytime.
• Leadinfo: The tier follows unique companies identified monthly, which Leadinfo says is roughly 30% of website visitors, and repeat visits count once. Over the limit, Leadinfo keeps collecting leads but hides them until you upgrade. Users are capped at 3 on Starter and 10 on Scale, and are unlimited on Pro.
• Albacross: Plans meter identified companies per month and include verified email and phone credits (10 email and 5 phone on Starter, 25 and 10 on Professional, 75 and 25 on Organisation). Add-on credits can be bought and are shared across the team.

Per site traffic and ad spend (Vector). Vector sells one annual contract with the whole platform and unlimited seats. The plan is set by all monthly unique site visitors, not only identified ones, plus total monthly ad spend, and credits cover visitor identification and custom AI research. Occasional spikes won't trigger a plan change, which suits teams that want a fixed annual budget over a monthly meter.

The rule of thumb is to pick the meter that matches your traffic. Choose a per-person meter for US traffic you want named, a per-company meter for international or account-level work, and a fixed annual contract when budget certainty matters more than flexibility. For the switching view, see our guide to RB2B alternatives for visitor identification.

Which RB2B Plan Should I Choose

Choose RB2B Starter when a US-focused founder wants LinkedIn profiles in Slack, Pro when sales needs business emails in the CRM, and Pro+ when coverage and volume matter more than the monthly fee. Start on Free to test fit, and look at a company-level tool instead when most of your traffic is outside the US.

Match the plan to the situation:

• US founder testing fit: Start on Free to see which companies visit, then move to Starter for named people.
• Founder who wants LinkedIn profiles in Slack: Starter, until monthly overage passes the gap between the Starter fee and Pro's entry tier.
• Sales team that needs emails in the CRM or exclusions: Pro, sized to the tier nearest your typical monthly resolutions.
• High-volume or coverage-first team: Pro+, with a quote from RB2B's sales team above 12,500 resolutions a month.
• Mostly non-US traffic: A company-level tool from the comparison above, since RB2B's person-level identification covers US visitors only.

Teams weighing AI chat and routing on top of identification can compare RB2B vs Warmly before committing.

Frequently Asked Questions

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